4 Steps To Structure Authority Video Content To Grow Your Real Estate Business
When it comes to real estate marketing, one of the most effective ways to drive traffic and leads is through authority video content.
The goal of authority videos is to establish yourself as an expert in the field so that people will trust your opinion when making decisions about buying or selling homes.
Your authority video content should be structured in the following way:
Find a topic
The first step is to find a topic that you are an expert on. What do you know best? What do your clients care about?
If you're looking for inspiration, here are some ideas:
1. A case study of how one of your past clients was able to sell their home quickly and for more money than they expected
2. An interview with a local expert on what buyers are looking for in a new home, or how they should prepare their home for sale
3. A "how-to" video on staging a house so it looks its best when buyers come through the door.
Click here for 15 authority video topic ideas
Create a Hook
Your first few seconds are crucial when it comes to grabbing the viewer’s attention. When it comes to creating a compelling video, the hook is everything. Start by introducing yourself, then explain why they should listen to you.
For example
Be relatable - One of the best ways for people to connect with your brand is by connecting with its personality first. So make sure your hook is relatable and reflects who you are as a brand. If people can relate to what you say in your videos, they'll feel comfortable enough to come back for more!
Use humor - Humor is a great way to make people laugh and get them interested in what you have to say because it helps create a friendly atmosphere between them and your brand — which makes them want to continue watching!
Here are four ways to create an effective hook for your authority video content:
1. Make sure your message is clear and concise
2. Tell the story right away
3. Use humor or shock value if appropriate
4) Add an emotional element to inspire action from viewers
Explain the Information
It's important that real estate authority videos explain the information in an easy-to-understand way. You want viewers to get value from watching, so they'll come back to watch more of your content. To do this, you need to break down complex ideas into smaller pieces. This will help people retain information better and understand it more easily.
Conclude with a CTA
Call to action (CTA) is a tool you can use in your video content to create an emotional connection with your audience and motivate them to do what you want.
What is a call to action?
A call to action is a phrase that directs the viewer’s attention toward a specific action they should take. For example, if you are promoting a product or service, the CTA might tell the viewer to click on some link or button in order to purchase something.
But it doesn’t always have to be about selling something. In fact, sometimes it could be as simple as asking someone to subscribe on YouTube (or any other social media). A good call-to-action should always lead the viewer towards doing something that benefits both parties involved in this transaction: the business owner and their customers/subscribers/etc…
Your end goal is to have your viewers take action, whether that's by scheduling a viewing, asking you questions or booking an appointment.
Here are some examples of call to actions for ending YOUR VIDEO.
"Schedule your showing today!"
"Ask me any questions that you may have and I'll be happy to answer them."
“Contact me now if you're interested in buying or selling a home!”
